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John Cena Crowned The Most “Influential” WWE Superstar, Earning $60K Per Single Sponsored Social Media Post

*The Following Press Release Was Issued By Journo Research*

John Cena crowned the most ‘influential’ WWE Superstar, earning $60K per single sponsored social media post 

  • John Cena is the most influential WWE Superstar, earning a potential $60,290 per sponsored Instagram post. 
  • Ronda Rousey is the second most influential Superstar overall and the most influential woman, earning $53,946 per sponsored post. 
  • Roman Reigns has the most engaged and dedicated fans, with the highest engagement rate on Instagram with 7.29%  

New research reveals the most influential WWE Superstars on social media, with John Cena taking the crown. 

Research conducted by wrestling experts Wrestling-World, examined the social media profiles of every current WWE Superstar, as well as influencer marketing calculators to establish which WWE wrestler has the most influential social media presence and how much they can earn per sponsored Instagram post. 

The data revealed that John Cena is the most influential WWE Superstar on social media. The record-breaking wrestler has an Instagram following of a whopping 18.2 million, the highest follower count in the ranking, which means the icon could earn up to $60,290 for a single sponsored Instagram post.  

Ronda Rousey is revealed as the second most influential WWE Superstar. Dubbing herself “Rowdy” Ronda Rousey, the former UFC legend has the second-highest Instagram following of 16.2 million, allowing her to earn a potential of $53,946 per sponsored post on Instagram. Since the beginning of her career, Rousey has partnered with brands such as Crypto.com and the energy drink Xyience, consequently enhancing her influential social media presence. 

Roman Reigns can expect to earn an average of up to $22,585 per sponsored post, making him the third most influential WWE Superstar. The current Universal Championship holder has 6.8 million followers and an engagement rate of 7.29% – the highest engagement rate of any Superstar – making his Instagram account ideal for sponsorship deals. 

The fourth most influential Superstar is Randy Orton. Orton can expect to earn up to $21,791 per sponsored post due to having 6.5 million followers on Instagram and an above-average engagement rate of 1.94%. 

Alexa Bliss rounds out the top 5 as the fifth most influential Superstar on social media. Bliss can earn up to $19,920 per post on Instagram, due to having an engagement rate of 1% and a follower count of 6 million. 

The top ten is rounded out by Becky Lynch ranking in sixth place, earning $18,528 per sponsored Instagram post, Charlotte Flair in seventh place, followed by Natalya, Finn Bálor and Seth Rollins in eighth, ninth and tenth, respectively.  

Top 10 Most Influential WWE Superstars 
Rank: WWE Superstar Instagram Handle Followers How much they can earn per sponsored post Engagement Rate 
1. John Cena johncena 18,200,000  $60,290  0.42% 
2. Ronda Rousey rondarousey 16,200,000   $53,946  0.81% 
3. Roman Reigns romanreigns 6,800,000   $22,585  7.29% 
4. Randy Orton randyorton 6,500,000   $21,791  1.94% 
5. Alexa Bliss alexa_bliss_wwe_ 6,000,000   $19,920  1% 
6. Becky Lynch beckylynchwwe 5,500,000  $18,528  2.91% 
7. Charlotte Flair charlottewwe 5,000,000   $16,774  1.7% 
8. Natalya natbynature 4,700,000   $15,679  0.61% 
9. Finn Bálor finnbalor 4,500,000   $15,000  0.5% 
10. Seth Rollins wwerollins 4,400,000  N/A